Social Media Marketing Statistics You Want to Know at 20 20

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Statistics reveal trends without that it is impossible to achieve success in any societal or marketing campaign.

Andrew Lang states,”Many folks use statistics like a drunk person employs a lamppost; longer for support than illumination”. Statistics encourage any social campaign, it shows just what digital marketers need to pay attention to and also what they are wasting their own time on.At site social media marketing statistics from Our Articles

“Digital pros who don’t know the newest trends in their field of job can’t competently do their job” – says the top SMM specialist of the digital scrapbooking agency

In this piece, you’ll locate the most useful social networking marketing stats (Instagram, Facebook, Twitter, YouTube) that’ll adjust your mind about social media networks.

Exactly what exactly is happening with social networking networks?

Analyzing the customs of Internet users all round the Earth, it’s easy to identify the king of social networks – face book. Worldwide, 49 percent of its own users create posts on face book at the least one time per month. The second most famous platform is Insta-gram, where 27 percent of users publish articles monthly. The third place is occupied by Twitter, where 17 percent of people earn tweets monthly.

Top 3 societal networks using the highest use:

  • Facebook (49 percent of users release articles at Least One Time a month)
  • Insta-gram (27%)
  • Twitter (17%)

Here is just a summary of the greatest platforms in each of those 10 countries. The percentages below represent the amount of folks who use this platform to print at least one time per month. This info will surprise you.

Social Networking platforms with the highest level of usage:

USA – Facebook (62%)

United Kingdom – Facebook (52 percent )

France – Face-book (54 percent )

Germany – WhatsApp (66%)

Australia – Facebook (62 percent )

Brazil – Whats App (77%) and Facebook (77%)

Mexico – Facebook (84 percent )

Russia – Vkontakte (58%)

China – WeChat (90 percent )

Useful statistics on Insta-gram

  • inch billion people use Instagram every month.
  • 89% of users (110,000,000) live outside the USA. It’s also well worth waiting for the viewer’s growth in other nations too.
  • It is the fastest growing societal network in Canada. In 2018, the crowd growth was 20.4%. In 20-19 — 7.3%. In 2020, the expected growth is 6.1 percent.
  • The united states with the highest Insta-gram popularity is Brunei. Inspite of the fact that this country can’t boast an astonishing Instagram-audience, 60% of its own residents utilize this social networking (at the U.S., this amount is currently 37%). Different countries with higher Instagram prevalence – Iceland 57%, Turkey 56%, Sweden 55 percent, Kuwait 55%.
  • 37% of U.S. residents who are on age 18 use Insta-gram. It is especially popular with users aged 18-29.
  • Girls (52 percent ) and men (48%) form Instagram’s audience.
  • 63% of users get the network at least one time every day. 42% of people get this social network at several times per day. Only 16% of users open Insta-gram less than once each week.
  • At 2020, the average daily time spent Instagram is 28 minutes each user. That is one minute more than in 2019.

Useful statistics on Insta-gram advertising

  • 62% of users became more interested in the new products after seeing its own Stories.
  • 81 percent of users consistently look for advice regarding products on Insta-gram before buying.
  • 130,000,000 Insta-gram users go through the articles attempting to sell their services and products monthly.
  • More than 50% of Insta-gram accounts view the”tips” tab monthly.
  • Folks utilize emojis with red apples double as frequently as with green ones.
  • 14% of US users utilize Insta-gram as their news source.
  • On average, businesses pay from $100 to $2085 to popular bloggers on Insta-gram for publishing articles using product tips.
  • From the U.S., entrepreneurs invest 69% of this funding intended for advertising at influencers on Instagram.
  • American businesses spend 31% of their advertising budget Stories, while the remainder is spent on news-feed advertising.
  • In 2020, Insta-gram will earn 12.32 million from advertisements. In 2018, earnings had been just 6.18 million. In 2019 — 9.08 million.
  • In 2020, 75.3% of organizations from the USA use Insta-gram to promote their own brand.
  • The typical quantity of brands using Insta-gram is 2,500 a week.
  • One-third of those most-viewed Stories are made by brands.
  • 60% of brands use interactive elements in Stories at least one time per month (geo location marks, voting decals, mentioning different reports, etc.).
  • The share of migrations into e-commerce internet sites from Instagram is 10.7%.
  • Stickers in Stories improve operation by 83 percent.
  • Stories that utilize two or more decals reduce user engagement by 40%.

Of use statistics about YouTube

  • YouTube brings 9 billion busy users per month. More than 30,000,000 people see YouTube daily. YouTube is the 2nd most widely used search engine.
  • 70% of audiences turn to YouTube to help solve their job, study, or even hobby issue.
  • 57% of people visit YouTube for entertainment.
  • 80% of 18-49-year-old people see YouTube at least yearly.
  • 55% of YouTube users are males.
  • 96% of teenagers watch articles on YouTube.
  • Counting only the perspectives on mobile devices, YouTube is visited by more viewers aged 18 to 50 than any broadcast or cable tv network.
  • 70 percent of video screening time takes place on mobile devices.
  • YouTube is the 3rd most popular social networking for small businesses, with 46% of small organizations represented on its platform.

Of use statistics on Twitter

  • Twitter has more than 326 million active users monthly.
  • Daily active users of this network increased by 9% between 2017 and 2018, although it is noted that the range of users a month decreased at the 2nd half of 2018.
  • 90% of Twitter users additionally use Facebook; 95% also utilize YouTube; 73% also use Insta-gram.
  • 80 percent of users use mobile devices to have use of this social media.
  • 63% of users will be 35-65 aged people.


Once we can easily see, the societal media market is changing. One network became more popular, another less. Social networking networks have huge potential, their prevalence is always rising. Regardless of what social network you’re dealing with (Facebook, Twitter, YouTube, or Insta-gram ), all of them are very popular among different kinds of people, they are still critical for promotion campaigns of famous brands. Our statistics reveal global tendencies, which can help nourish future tendencies. We expect you have read it attentively, we have put lots of amounts in this report.

The previous specialists see the trend and use it to his or her own purposes, the more profit any advertisements company as well as some other actions in societal websites will probably possess. We hope this article was useful for you personally.